Pengaruh Kualitas Produk Terhadap Loyalitas Pelanggan Pada Laptop Acer.(Studi Kasus Pada Mahasiswa Politeknik Negeri Bengkalis)

Simatupang, Loloan R. (2021) Pengaruh Kualitas Produk Terhadap Loyalitas Pelanggan Pada Laptop Acer.(Studi Kasus Pada Mahasiswa Politeknik Negeri Bengkalis). Diploma thesis, Politeknik Negeri Bengkalis.

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Abstract

This study aims to determine the effect of product quality on customer loyalty on laptop acer, to determine how much influence product quality on acer laptop and whether product quality has a significant effect on customer loyalty on laptop acer in Bengkalis state polytechnic students. This study uses qualitative data. The population in this study were Bengkalis State Polytechnic students, while the sample of this study was 100 students. This research data collection technique using questionnaire techniques. This research data collection techniques is to use the Simple Linear Regression Analysis, Test R 2(coefficient of determination test), partial test Significant Test. The results of the study show that product quality has a positive influence, while the influence of product quality on customer loyalty can be concluded that product quality has a positive and significant impact on customer loyalty. In terms of product quality, customer loyalty has a significant effect on students of the Bengkalis state polytechnic. Researchers suggest that laptop companies acer improve product quality better so that consumers are always satisfied with laptop products acer laptop.

Item Type: Thesis (Diploma)
Contributors:
ContributionContributorsEmailNIDN/NIDK
Thesis advisorBustami, Bustamibustami@polbeng.ac.idNIDN0001048306
Uncontrolled Keywords: Product Quality, Customer Loyalty
Subjects: 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran
Divisions: Jurusan Administrasi Bisnis > Diploma Tiga Administrasi Bisnis > TUGAS AKHIR
Depositing User: Loloan R. Simatupang
Date Deposited: 02 Sep 2021 15:23
Last Modified: 04 Sep 2021 23:09
URI: http://eprints.polbeng.ac.id/id/eprint/1003

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