Studi Deskriptif Tanggapan Responden Tentang Kualitas Produk Smartphone Merek Samsung (Studi Kasus Pada Masyarakat Bengkalis)

Pasaribu, Iwan Edi Alvider (2021) Studi Deskriptif Tanggapan Responden Tentang Kualitas Produk Smartphone Merek Samsung (Studi Kasus Pada Masyarakat Bengkalis). Diploma thesis, Politeknik Negeri Bengkalis.

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Abstract

This study aims to determine respondents' responses to the quality of Samsung smartphone products, as well as the highest and lowest responses that affect the quality of Samsung smartphone products in the Bengkalis community. This type of research is observational by distributing questionnaires online to 100 respondents. This research uses nonprobality sampling method, with snowball sampling technique teknik. The results of this study indicate that Conformity and Specifications get the highest score with a mean score of 4.23, second place Performance gets a mean score of 4.21, third position Aesthetics gets a mean score of 4.03, Feature fourth position gets a mean score of 3.98, fifth position Reliability got a mean score of 3.93, sixth position Improvement got a mean score of 3.87, seventh position Quality Impression got a mean score of 3.86, while the eighth position Endurance got a mean score of 3.76.

Item Type: Thesis (Diploma)
Contributors:
ContributionContributorsEmailNIDN/NIDK
Thesis advisorSari, Rini Arvikariniarvika@polbeng.ac.idNIDN0010058806
Uncontrolled Keywords: Descriptive, Respondent, Product Quality, Smartphone, Samsung
Subjects: 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran
Divisions: Jurusan Administrasi Bisnis > Diploma Tiga Administrasi Bisnis > TUGAS AKHIR
Depositing User: Iwan Edi Alvider Pasaribu
Date Deposited: 04 Sep 2021 23:15
Last Modified: 04 Sep 2021 23:15
URI: http://eprints.polbeng.ac.id/id/eprint/1006

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