Comparative Study On Consumer Satisfaction In Choosing Shopping Places Between Modern And Traditional Market (Case Study: Bengkalis Island)

Sanova, Nurafni (2021) Comparative Study On Consumer Satisfaction In Choosing Shopping Places Between Modern And Traditional Market (Case Study: Bengkalis Island). Undergraduate thesis, Politeknik Negeri Bengkalis.

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Abstract

This Study aims to determine "Comparative Study on Consumer Satisfaction in Choosing Shopping Places Between Modern and Traditional Markets (Case Study: Bengkalis Island)". This study aims to compare consumer satisfaction in choosing shopping places between modern and traditional markets, with a case study on the island of Bengkalis. This research uses quantitative comparative method. Data collection techniques were carried out by interviewing, questionnaire, and literature study with a sample of 100 people. respondents are more satisfied and choosing shopping in traditional markets than in modern markets is the price aspect, this is because the prices of goods in the modern market are not affordable for some people. Meanwhile, the reason why respondents are more satisfied and choosing shopping in modern markets rather than traditional markets is the emotional aspect. for some people, shopping at modern markets may feel more prestigious. Not only that, respondents also choosing the modern market because modern markets are comfortable, clean, and have better quality assurance of goods and better service quality.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsEmailNIDN/NIDK
Thesis advisorWidodo, Teguhteguhpolbeng@gmail.comNIK0905062
Uncontrolled Keywords: Consumer Satisfaction, Modern Market, Traditional Market
Subjects: 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen
Divisions: Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR
Depositing User: Nurafni Sanova
Date Deposited: 04 Sep 2021 22:47
Last Modified: 04 Sep 2021 22:47
URI: http://eprints.polbeng.ac.id/id/eprint/1124

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