Perceptions Of Visitors On The Quality Of Service At Selatbaru Beach Seafood Stall

Nelfiani, Mirna (2021) Perceptions Of Visitors On The Quality Of Service At Selatbaru Beach Seafood Stall. Undergraduate thesis, Politeknik Negeri Bengkalis.

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Abstract

The purpose this study to determine the perceptions of tourists on the quality of Selatbaru beach seafood stalls in Bengkalis, to see the quality of service every visitor Selatbaru seafood stalls. type of research is observational. target population this research is the consumers of Selatbaru beach seafood stalls, Bengkalis. Data collection technique this research is interview and questionnaire techniques. Researchers interested examining consumer perceptions of the service quality of seafood stalls seen from the five dimensions of service quality consisting service dimensions, namely tangibles, reliability, responsibility, assurance, and empathy dimensions. Implementation of service quality seafood stalls, The good category with an average score of the five dimensions of service quality of 3.73. It can be concluded that the five dimensions assessed based on consumer perceptions, the dimensions of physical evidence get highest average rating with a score of 4.16. consumers gave the lowest assessment of the guarantee dimension of 4.15.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsEmailNIDN/NIDK
Thesis advisorAsra, YunellyYunellyasra@gmail.comNIDN1001077501
Uncontrolled Keywords: Seafood Stall, Quality of service, Tangibles, Responsibility,Guarantee
Subjects: 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen
Divisions: Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR
Depositing User: Mirna Nelfiani
Date Deposited: 05 Sep 2021 00:06
Last Modified: 05 Sep 2021 00:06
URI: http://eprints.polbeng.ac.id/id/eprint/1226

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