Baiduri, Ulfa Sri (2024) The Effect Of Innovation Product And Marketing Strategy On Increasing The Sales Volume Of Handicrafts From Strapping Ropes In Bumdes Kuala Alam. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
This study aims to determine how much the effect of innovation product and marketing strategy on increasing the sales volume of handicrafts from strapping ropes in bumdes kuala alam partially and simultaneously. This study uses quantitative methods using non-probability sampling method with purposive sampling. Data collection techniques were carried out using a questionnaire with a sample of 100 respondents, processing data using the SPSS IBM 23 application with multiple linear regression analysis testing which include validity test, reliability test, T test, F test, and coefficient of determination (R2) The results showed that: (1) there was a negative and not significant relationship between the effect innovation product on sales volume for handicraft from strapping ropes. (2) there is a positive and significant relationship between the effect marketing strategy on sales volume. (3) The determinant coefficient (R2) was 0,36. This means that the variable of innovation product and marketing strategy have an effect on sales volume by 36,6% while the remaining 63,4% is influenced by other variable not used in this study.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Innovation Product, Marketing Strategy, Sales Volume | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR | ||||||||
| Depositing User: | ABI C 2024 | ||||||||
| Date Deposited: | 17 Jul 2024 01:57 | ||||||||
| Last Modified: | 17 Jul 2024 01:57 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/12665 |
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