Putri, Julia (2024) The Role Of Creativity Analysis And Design Thingking Process To Improve Product Innovation Sehatea. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
The purpose of this study was to determine the effect of the role of creativity in thought process design on increasing Sehatea product innovation, as well as to find out the challenges that will be faced and how to handle them in increasing Sehatea product innovation. In this study, the type of data used by the author is associative data. In this study, data was obtained by distributing questionnaires to Sehatea consumers as many as 100 respondents regarding responses about the role of creativity analysis in the design thinking process to increase Sehatea product innovation. From the results of variable testing carried out between the role of creativity and innovation, it can be seen that the role of creativity has a positive and significant effect on Sehatea product innovation. This is evidenced by the T test, namely the tcount value is greater than the ttable value, namely (3.087)>(0.285) and a significance value of 0.003<0.05, which means H1 is accepted and H0 is rejected. So the role of creativity is very influential, the higher the role of creativity given and felt by consumers, the higher the level of quality of product innovation in sehatea.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Role of Creativity, Design Thinking, Innovation | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR | ||||||||
| Depositing User: | ABI C 2024 | ||||||||
| Date Deposited: | 23 Jul 2024 02:02 | ||||||||
| Last Modified: | 23 Jul 2024 02:02 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/12716 |
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