Pengaruh Kualitas Hasil Terhadap Kepuasan Pelanggan Alfa Studio Foto Bengkalis (Studi Kasus Masyarakat Kecamatan Bengkalis)

Nurhaliza, Siti (2024) Pengaruh Kualitas Hasil Terhadap Kepuasan Pelanggan Alfa Studio Foto Bengkalis (Studi Kasus Masyarakat Kecamatan Bengkalis). Undergraduate thesis, Politeknik Negeri Bengkalis.

	Text (Abstact) TA-5103201435-Abstract.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (332kB)
	Text (Bab I Pendahuluan) TA-5103201435-Bab I Pendahuluan.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (309kB)
	Text (Daftar Pustaka) TA-5103201435-Daftar Pustaka.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (197kB)
	Text (Full Text) TA-5103201435-Full Text.pdf - Submitted Version Restricted to Registered users only Available under License Creative Commons Attribution Share Alike. Download (3MB) | Request a copy

Abstract

This study aims to analyze how the quality of results affects customer satisfaction at Alfa Studio Foto. The type of research used is associative. The population in this study is the people of Bengkalis sub-district who have used the services of Alfa Studio Foto. The sampling technique used in this study was Nonprobability Sampling with Purposive Sampling technique, with a total of 100 respondents. Data were collected in the form of questionnaires and analyzed using data instrument tests, classical assumption tests (normality, heteroscedasticity, and linearity), simple correlation tests, simple linear regression tests, and hypothesis testing. The results in this study indicate that the quality of the results has a positive and significant effect on customer satisfaction with a t_count> t_table value of 7.454> 1.984. The effect of quality of results on customer satisfaction Alfa Studio Foto Bengkalis is 36.2% and the remaining 63.8% is influenced by other variables not discussed in this study.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors Email NIDN/NIDK Thesis advisor Sunarto, Nazrantika rantipolbeng@gmail.com NIDN0008118402
Uncontrolled Keywords:	Alfa Studio Foto, Quality of Results, Customer Satisfaction
Subjects:	550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran
Divisions:	Jurusan Administrasi Bisnis > Diploma Tiga Administrasi Bisnis > TUGAS AKHIR
Depositing User:	Bisnis Digital
Date Deposited:	21 Aug 2024 14:20
Last Modified:	21 Aug 2024 14:20
URI:	http://eprints.polbeng.ac.id/id/eprint/13101

Actions (login required)

View Item