Pengaruh Potongan Harga Terhadap Keputusan Pembelian Di Platform Tiktok Shop (Studi Kasus Mahasiswa Politeknik Negeri Bengkalis)

Tambunan, Lady Juwita Delima (2024) Pengaruh Potongan Harga Terhadap Keputusan Pembelian Di Platform Tiktok Shop (Studi Kasus Mahasiswa Politeknik Negeri Bengkalis). Undergraduate thesis, Politeknik Negeri Bengkalis.

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Abstract

The aim of this research is to analyze the influence of price discounts on purchasing decisions on the Tiktok Shop platform and to analyze how price discounts influence the Tiktok Shop platform, to analyze how purchasing decisions influence purchasing decisions on the Tiktok Shop platform. This research is a quantitative data type research using primary data sources (questionnaires). The sampling technique used Non-Probability Sampling with a total of 100 respondents. Data were collected using a questionnaire via Google Form and analyzed using validity tests, reliability tests, classical assumption tests, simple correlation tests, simple regression tests and hypothesis tests (T tests). The results of this research show that price discounts have a significant effect on purchasing decisions with a value of tcount > ttable of 18.594 > 1.984. The influence of price cuts on purchasing decisions on the Tiktok Shop platform is 77.9% and the remaining 22.1% is influenced by promotions, marketing and consumer behavior.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors Email NIDN/NIDK Thesis advisor Sunarto, Nazrantika rantipolbeng@gmail.com NIDN0008118402
Uncontrolled Keywords:	Potongan harga, keputusan pembelian, perilaku konsumen
Subjects:	550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran
Divisions:	Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR
Depositing User:	Bisnis Digital
Date Deposited:	21 Aug 2024 15:11
Last Modified:	21 Aug 2024 15:11
URI:	http://eprints.polbeng.ac.id/id/eprint/13120

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