Pengaruh Kualitas Layanan Reliabilitas Terhadap Loyalitas Nasabah Pada PT.BRI Cabang Bengkalis

Nababan, Regina Octary (2024) Pengaruh Kualitas Layanan Reliabilitas Terhadap Loyalitas Nasabah Pada PT.BRI Cabang Bengkalis. Undergraduate thesis, Politeknik Negeri Bengkalis.

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Abstract

The purpose of this study was to analyze how the quality of reliability services at PT BRI Bengkalis branch, to analyze how customer loyalty at PT BRI Bengkalis Branch, and to analyze how the effect of reliability service quality on customer loyalty at PT BRI Bengkalis Branch. This research is a quantitative research type study using primary data sources (questionnaires). The sampling technique used Nonporobability Sampling with a total of 100 respondents. Data collection using a questionnaire by distributing directly to the Bengkalis community who are respondents and analyzed using validity test, reliability test, classical assumption test, simple correlation test, simple linear regression test and T test. The results of this study indicate that there is an effect of reliability service quality at PT. BRI Bengkalis branch, there is an effect of customer loyalty at PT. BRI Bengkalis Branch, and there is a significant effect of reliability service quality on customer loyalty at PT. BRI Bengkalis Branch.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors Email NIDN/NIDK Thesis advisor Astuti, Dwi dwiastuti@polbeng.ac.id NIDN1015088203
Uncontrolled Keywords:	Kualitas Layanan ,Reliabilitas, Loyalitas Nasabah, PT. BRI
Subjects:	550 ILMU EKONOMI > 560 ILMU EKONOMI > 564 Perbankan
Divisions:	Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR
Depositing User:	Bisnis Digital
Date Deposited:	22 Aug 2024 14:37
Last Modified:	22 Aug 2024 14:37
URI:	http://eprints.polbeng.ac.id/id/eprint/13277

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