Figurative Language Analysis As Marketing Communication Used By Button Scarves Instagram Caption

Febriani, Mirna (2024) Figurative Language Analysis As Marketing Communication Used By Button Scarves Instagram Caption. Undergraduate thesis, Politeknik Negeri Bengkalis.

	Text (Abstract) 1. Skripsi - 5504201018 - Abstract.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (7kB)
	Text (Bab 1 Pendahuluan) 2. Skripsi - 5504201018 - Bab 1 Pendahuluan.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (18kB)
	Text (Daftar Pustaka) 3. Skripsi - 5504201018 - Daftar Pustaka.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (218kB)
	Text (Full Text) 4. Skripsi - 5504201018 - Full Text.pdf - Submitted Version Restricted to Registered users only Available under License Creative Commons Attribution Share Alike. Download (3MB) | Request a copy

Abstract

This research aims to analyze and describe in depth the use of captions on the Button Scarves Instagram account as a marketing communication strategy. This study belongs to the descriptive research. The data collection technique was depth observation and documentation. There were 50 caption as reserach objects being analyzed. The result of the study showed that the caption on the Buttonscarves account has several pattern or format elements used, namely, opening sentence, product or promotional information, call to action, and hashtag. The type of figurative language most frequently used was the first, namely Metaphor which consisted of 24 texts, Personafication 9 captions, Hyperbole 8 captions. Metonymia 6 captions, Simile 2 captions, Synecdoche 1 caption.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors Email NIDN/NIDK Thesis advisor Destianingsih, Arita arita@polbeng.ac.id NIDN0023129001
Uncontrolled Keywords:	Button Scarves, Marketing Communication, Instagram Caption.
Subjects:	500 ILMU BAHASA > 530 ILMU BAHASA ASING > 531 Sastra (dan Bahasa) Inggris
Divisions:	Jurusan Bahasa > Sarjana Terapan Bahasa Inggris untuk Komunikasi Bisnis dan Profesional > TUGAS AKHIR
Depositing User:	Bispro Bispro
Date Deposited:	23 Aug 2024 14:13
Last Modified:	23 Aug 2024 14:13
URI:	http://eprints.polbeng.ac.id/id/eprint/13510

Actions (login required)

View Item