Ikmal, M. (2024) Penerapan Pemasaran Digital Dalam Pengembangan Usaha Kerajinan Tangan Dari Tali Kur Pada “UMKM Putik” di Kecamatan Bantan. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
The aim of this project is to find out the marketing mix for implementing digital marketing in business development, to find out the obstacles and solutions for handicrafts made of rope for "putik small and medium enterprises”. The project implementation method consists of three stages, namely Project Preparation, Project Implementation, Project Completion, and Project Reporting. The final result of this product is to apply digital marketing in the development of the handicraft business from kurta rope, MSMEs Putik. The digital marketing process is divided into several stages: Providing products, the process of creating marketplaces and social media accounts and marketing products on social media. The obstacle faced is that network problem are an obstacle in digital marketing. The solution faced is to install wifi at home.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Application, digital marketing, rope, UMKM Putik | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR | ||||||||
| Depositing User: | Bisnis Digital | ||||||||
| Date Deposited: | 24 Aug 2024 07:06 | ||||||||
| Last Modified: | 24 Aug 2024 07:06 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/13675 |
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