Nazib, Nazib Tun Razaq (2024) Caption and Language Style Analysis on “Discover April” Instagram. Undergraduate thesis, Politeknik Negeri Bengkalis.
![[img]](http://eprints.polbeng.ac.id/style/images/fileicons/text.png) |
Text (Abstract)
Skripsi- 5504201015- Abstract.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (106kB) |
|
Text (Bab 1 Pendahuluan)
Skripsi- 5504201015- Bab 1 Pendahuluan.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (132kB) |
|
Text (Daftar Pustaka)
Skripsi- 5504201015- Daftar Pustaka.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (125kB) |
|
Text (Full Text)
Skripsi - 5504201024- Full Text .pdf - Submitted Version Restricted to Registered users only Available under License Creative Commons Attribution Share Alike. Download (10MB) |
Abstract
This research analyzes the language style and captions of the Instagram account "Discover April" to find out what marketing strategies are used to attract consumers, this account uses summary captions to clearly convey messages and encourage visits to their website, and they also use a consultative language style to create a professional yet friendly interaction with their followers. It turns out that formal and frozen language styles are mainly used for communications that require a high degree of formality, other captions used include identification, cutlines, storytelling, development, and quotations, all of which serve to increase user engagement. The purpose of this study is to find out what type of caption and what type of language style is used by the "Discover April" account to attract followers. The results of this study provide insight into the effectiveness of using captions and language styles in digital marketing and provide recommendations for optimizing your marketing strategy on Instagram, this study also suggests that future research further investigate the types of captions and language styles in different contexts to gain a deeper understanding.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Uncontrolled Keywords: | Keywords: media social, instagram, caption, language style, discover april. | ||||||||
| Subjects: | 500 ILMU BAHASA > 520 ILMU BAHASA > 521 Ilmu Linguistik | ||||||||
| Divisions: | Jurusan Bahasa > Sarjana Terapan Bahasa Inggris untuk Komunikasi Bisnis dan Profesional > TUGAS AKHIR | ||||||||
| Depositing User: | Bispro Bispro | ||||||||
| Date Deposited: | 26 Aug 2024 14:02 | ||||||||
| Last Modified: | 26 Aug 2024 14:02 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/13719 |
Actions (login required)
 |
View Item |
