Implementasi Social Media Marketing Pada Umkm Pempek “Mak Yati” Bengkalis

Huda, Nabila (2024) Implementasi Social Media Marketing Pada Umkm Pempek “Mak Yati” Bengkalis. Undergraduate thesis, Politeknik Negeri Bengkalis.

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Abstract

This activity is an activity related to Micro, Small and Medium Enterprises (MSMEs). This activity aims to analyze STP (segmenting, targeting, positioning), to implement in Pempek "Mak Yati" MSMEs, to find out the obstacles faced and to find out solutions to the obstacles faced. The methods for implementing Social Media Marketing are preparation plans, implementation plans, completion plans and project reporting. The results of implementing social Media Marketing are knowing SWOT analysis, STP analysis, creating Instagram, creating Facebook, creating Tiktok, creating content and preparing a social media calendar, so that the UMKM Pempek "Mak Yati" is successful in marketing products online, increasing sales, and reaching potential candidates. consumers at large. The obstacles faced are a lack of knowledge and expertise in editing content, a lack of good response from social media users to the implementation of social Media Marketing that has been carried out. The solution to these obstacles is to learn content editing by watching content editing tutorials and evaluating improvements to the implementation of social Media Marketing that have been carried out.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors Email NIDN/NIDK Thesis advisor Bustami, Bustami bustami@polbeng.ac.id NIDN 0001048306
Uncontrolled Keywords:	Social media, Promotion, MSMEs
Subjects:	550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran
Divisions:	Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR
Depositing User:	Bisnis Digital
Date Deposited:	26 Aug 2024 14:08
Last Modified:	26 Aug 2024 14:08
URI:	http://eprints.polbeng.ac.id/id/eprint/13780

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