The Influence of Store Atmosphere, Price on Consumer Purchase Decision at Pesona Store

Ramadani, Novalia (2024) The Influence of Store Atmosphere, Price on Consumer Purchase Decision at Pesona Store. Undergraduate thesis, Politeknik Negeri Bengkalis.

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Abstract

Purchase decisions is the process by which consumers make an assessment of the various alternative options and choose one or more alternatives are needed based on certain considerations. Study aimed to examine the effect of stores atmospheric and prices suitability on consumer purchase decisions at Pesona Store. Samples are taken by 100 respondents, using purposive sampling method. Data collection is done by distributing questionnaires. Analysis technique was multiple linear regression analysis. Based on the results of the analysis showed that the store atmosphere has positive and significant effect on purchase decisions. Price suitability positive and significant impact on purchase decisions. To improve purchase decisions at Pesona Store, Pesona Store needs to add a payment facility that make consumers easier on payment transactions and maintain the cleanliness the room so that consumers feel comfortable and offers affordable prices of products to encourage consumers make purchase decisions.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors Email NIDN/NIDK Thesis advisor Tara Rosa, Nageeta nageeta@polbeng.ac.id NIDN0027049204
Uncontrolled Keywords:	Store Atmosphere, Price, Purchase Decision
Subjects:	550 ILMU EKONOMI > 560 ILMU EKONOMI > 562 Akuntansi 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen
Divisions:	Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR
Depositing User:	ABI A 2024
Date Deposited:	30 Aug 2024 02:34
Last Modified:	30 Aug 2024 02:34
URI:	http://eprints.polbeng.ac.id/id/eprint/14473

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