Mardiana, Siti (2025) Polbeng Business Expo (Case Study on MSME Gerobak Korean). Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
This thesis is entitled Polbeng Business Expo (Case Study on MSME Gerobak Korean), a project that aims to promote MSME products through a business expo. This project uses Gerobak Korean as a case study to describe the preparation process, implementation, and results of expo activities. As an MSME engaged in the culinary field, Gerobak Korean offers a variety of Korean specialties with a wide selection of sauces and cooking methods. In this project, the author is responsible for financial management, making promotional media, compiling catalogs, and documenting activities before and during the expo. The results of this project include increased product visibility through digital promotion, catalog creation and promotional videos, and QRIS implementation for digital transactions. This expo successfully increased the visibility of Gerobak Korean through effective digital promotion and the provision of supporting media such as catalogs and visual documentation.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Expo, MSME, Digital Promotion, Catalog, Financial Statement, QRIS | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen 580 ILMU SOSIAL HUMANIORA > 590 ILMU POLITIK > 594 Ilmu Administrasi (Niaga, Negara, Publik, Pembangunan, Dll) |
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| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR | ||||||||
| Depositing User: | Administrasi Bisnis Internasional | ||||||||
| Date Deposited: | 03 Feb 2025 03:11 | ||||||||
| Last Modified: | 03 Feb 2025 03:11 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/15621 |
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