Nadia, Nadia (2021) Planning Of Marketing Strategy For hani Grape Agrotourism In Bengkalis. Undergraduate thesis, Politeknik Negeri Bengkalis.
|
Text (Abstract)
SKRIPSI-5404171071- NADIA-ABSTRACT.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (51kB) | Preview |
|
|
Text (Bab I Pendahuluan)
2.SKRIPSI-5404171072- NADIA-BAB I.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (168kB) | Preview |
|
|
Text (Daftar Pustaka)
7.SKRIPSI-5404171072- NADIA-DAFTAR PUSTAKA.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (339kB) | Preview |
|
![[img]](http://eprints.polbeng.ac.id/style/images/fileicons/text.png) |
Text (Full Text)
FULL TEXT-5404171072- NADIA.pdf Restricted to Registered users only Download (1MB) |
Abstract
This Project discusses the Hani Grape Agrotourism marketing planning. Hani Grape is a type of business in the agritourism sector on the island of Bengkalis.This final project aims to identify the marketing strategies that have been implemented by Hani Grape Agrotourism, to plan marketing strategies for the future, to find out the constraints and to find solutions when implementation and completion stages. The results showed that the initial planning was to identify the previous marketing strategy then plan the Hani Grape Agrotourism marketing strategy by establishing a marketing strategy plan using the marketing mix or the4Ps strategy, namely: Product, Price, Place, and Promotion. Then continue by implementing it, namely by offering new products that take advantage of its beauty in the form of tour packages by creating travel events with various kinds of performers and promoting through social media such as Instagram and Facebook to attract the attention of visitors. While the completion stage is done bye valuating the marketing strategy planning that has been carried out. The methods used are planning preparation, project implementation plan, project completion plan and project reporting plan.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Uncontrolled Keywords: | agritourism, hani grape, marketing strategy, marketing mix, event | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR | ||||||||
| Depositing User: | Editor Perpustakaan | ||||||||
| Date Deposited: | 23 Feb 2021 13:51 | ||||||||
| Last Modified: | 28 Feb 2021 00:14 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/28 |
Actions (login required)
 |
View Item |
