Putri, Monica (2022) Observation Study of Business Capital Factors, Business Locations, and Marketing Strategies on the Success of Culinary MSME Business in Dumai City. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
This study aims to determine the factors of venture capital, business location and marketing strategy on the success of MSME businesses in Dumai City. In this study, the author focuses his research on culinary SMEs. The type of research used is observational with a quantitative approach. The variables in this study include business capital, business location, marketing strategy and business success. The population in this study are people who have culinary businesses. The sample used in this study was 100 respondents who were taken by purposive sampling technique and the data collection method used a questionnaire. Analysis of the data used is descriptive analysis. The results of this study indicate that the dominant factor of venture capital on business success with an average indicator of 3.22 with a medium category. The dominant factor of business location on business success with an average indicator of 4.08 in the high category. The dominant factor of marketing strategy on business success with an average indicator of 3.91 in the high category. And the dominant factor of business success with an average indicator of 3.51 in the high category.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Business capital, business location, marketing strategy and business success | ||||||||
| Subjects: | 550 ILMU EKONOMI > 560 ILMU EKONOMI > 561 Ekonomi Pembangunan 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran |
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| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR | ||||||||
| Depositing User: | Adminitrasi Bisnis Internasional A | ||||||||
| Date Deposited: | 24 Aug 2022 10:03 | ||||||||
| Last Modified: | 24 Aug 2022 10:03 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/4694 |
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