Afrina, Nurul (2022) The Effect of Promotion, Ease of Access, and Discounts on Impulsive Buying Decisions of Shoppe Shopping Application Users in College Student Bengkalis City. Undergraduate thesis, Politeknik Negeri Bengkalis.
|
Text (Abstract)
SKRIPSI-5404181145-Abstract.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (87kB) | Preview |
|
|
Text (Chapter I Introduction)
SKRIPSI-5404181145-Bab I Pendahuluan.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (133kB) | Preview |
|
|
Text (References)
SKRIPSI-5404181145-Daftar Pustaka.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (236kB) | Preview |
|
![[img]](http://eprints.polbeng.ac.id/style/images/fileicons/text.png) |
Text (Full Text)
SKRIPSI-5404181145-Full Text.pdf - Submitted Version Restricted to Registered users only Available under License Creative Commons Attribution Share Alike. Download (1MB) | Request a copy |
Abstract
This research is motivated by the phenomenon of online shopping which causes impulsive buying. Through online shopping, consumers are no longer limited by time, space and distance. There are several factors that influence consumers to make impulsive buying, namely the existence of attractive promotions, convenience when shopping, and discounts that increasingly influence consumers to make impulsive buying. In addition, this study aims to determine the effect of promotions, ease of access and discounts on the impulsive buying decisions of shopee shopping application users in bengkalis city college students. This study uses a quantitative approach with the type of associative research. The data used by researchers are primary data and secondary data. Data was collected by distributing questionnaires to respondents. The sampling technique used nonprobability sampling with a sample size of 100 respondents. The data analysis technique was carried out using the multiple linear regression method through the SPSS program. Lastly, the results of the study show that partially Promotion, Ease of Access, Discounts have a positive and significant impact on Impulsive Buying decisions on Shopee Shopping Application Users in Bengkalis City Students.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Uncontrolled Keywords: | Shopee Promotion, Ease of Access, Discounts, Impulsive Buying. | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran 660 ILMU SENI, DESAIN DAN MEDIA > 700 ILMU MEDIA > 705 Bidang Media Lain Yang Belum Tercantum |
||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR | ||||||||
| Depositing User: | Adminitrasi Bisnis Internasional A | ||||||||
| Date Deposited: | 24 Aug 2022 10:09 | ||||||||
| Last Modified: | 24 Aug 2022 10:09 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/4695 |
Actions (login required)
 |
View Item |
