Pengaruh Kemasan Terhadap Minat Beli Lempuk Durian Merek Citra Rasa

Rosa, Nadia (2021) Pengaruh Kemasan Terhadap Minat Beli Lempuk Durian Merek Citra Rasa. Diploma thesis, Politeknik Negeri Bengkalis.

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Abstract

This study aims to determine and analyze the effect of packaging on the interest of buying brand Lempuk Durian Citra Rasa. The type of research used in this research is associative research. The samples taken in this study were 100 respondents, namely consumers or potential consumers who know the brand lempuk durian Citra Rasa. Data collection was taken in the form of a questionnaire and analyzed using simple correlation test, simple linear regression test and hypothesis testing. The results in this study indicate that packaging has a positive and significant effect with a coefficient of determination of 0.167 on the purchase intention of brand lempuk durian Citra Rasa, while the remaining 0.833 is caused by variables other than packaging which are not discussed in this study.

Item Type: Thesis (Diploma)
Contributors:
ContributionContributorsEmailNIDN/NIDK
Thesis advisorSunarto, Nazrantikaranti_188@yahoo.co.idNIDN008118402
Uncontrolled Keywords: Brand, Lempuk Durian, Packaging, Purchase Interest
Subjects: 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran
Divisions: Jurusan Administrasi Bisnis > Diploma Tiga Administrasi Bisnis > TUGAS AKHIR
Depositing User: Nadia Rosa
Date Deposited: 19 Jul 2021 10:31
Last Modified: 18 Oct 2021 14:23
URI: http://eprints.polbeng.ac.id/id/eprint/471

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