Asy'ari, Luthfi Hilya (2022) Analisis Pengaruh Harga Terhadap Minat Beli Konsumen Pada Produk Scarlett Whitening (Studi Kasus pada Mahasiswa Bengkalis). Diploma thesis, Politeknik Negeri Bengkalis.
|
Text (Abstract)
TA-5103191395-Abstract.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (187kB) | Preview |
|
|
Text (Bab I Pendahuluan)
TA-5103191395-BAB 1 Pendahuluan.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (221kB) | Preview |
|
|
Text (Daftar Pustaka)
TA-5103191395-Daftar Pustaka.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (280kB) | Preview |
|
![[img]](http://eprints.polbeng.ac.id/style/images/fileicons/text.png) |
Text (Full Text)
TA-5103191395-Full Text.pdf - Submitted Version Restricted to Registered users only Available under License Creative Commons Attribution Share Alike. Download (2MB) | Request a copy |
Abstract
This study aims to determine the effect of price on consumer buying interest in Scarlett Whitening products in the Bengkalis Community. The object of this research is the consumers of Scarlett Whitening users in the Bengkalis Community which consist of 18 men and 82 women. The type of research used in this research is associative research by distributing questionnaires to 100 respondents using the non-probability sampling method with purposive sampling. The test results show that price has a positive and significant effect on the effect of buying interest in price, meaning that the price variable is one of the variables that can be used to measure the effect of buying interest in price. The determinant coefficient (KD) is 064 or 36%, which means that price affects buying interest by 36% while the remaining 64% is influenced by other variables not examined in this study.
| Item Type: | Thesis (Diploma) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Uncontrolled Keywords: | Price, Buying Interest. | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran |
||||||||
| Divisions: | Jurusan Administrasi Bisnis > Diploma Tiga Administrasi Bisnis > TUGAS AKHIR | ||||||||
| Depositing User: | Administrasi Bisnis B | ||||||||
| Date Deposited: | 24 Aug 2022 11:03 | ||||||||
| Last Modified: | 24 Aug 2022 11:03 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/4788 |
Actions (login required)
 |
View Item |
