Nabela, Nabela (2022) Comparative Analysis of Customer Satisfaction between Corner Bakery and Cafe and MM Bakery In Bengkalis. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
This study aims to analyze differences in customer satisfaction between Corner Bakery and Cafe and MM Bakery, determine the factors that differentiate customer satisfaction between Corner Bakery and Cafe and MM Bakery. The type of research is comparative research with a quantitative approach. The population in this study was all consumers of Corner Bakery and Cafe and MM Bakery in Bengkalis. The number of samples in the study was 100 people. The data analysis used is descriptive statistics analysis. The dimensions used to measure customer satisfaction of the two bakery shops are product quality, service quality, emotional factors, and price. The studyresult that customer satisfaction of Corner Bakery and Cafe gets a better rating than MM Bakery based on dimensions of product quality, service quality, and emotional factors. The results also show that service quality is the most factor that differentiate customer satisfaction between Corner Bakery and Cafe and MM Bakery with a difference value around 0.21.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Customer Satisfaction, Product Quality, Service Quality, Emotional factors, Price | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR | ||||||||
| Depositing User: | Adminitrasi Bisnis Internasional A | ||||||||
| Date Deposited: | 24 Aug 2022 16:14 | ||||||||
| Last Modified: | 24 Aug 2022 16:14 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/4839 |
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