Ningsih, Julia (2021) Analysis Of Msme Player Of Creative Economy Culinary Subsector In Bengkalis City. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
This study aims to determine what types of products are produced by MSME players and their characteristics and creativity, then the Structure-ConductPerformance(SCP) approach. This study used a qualitative descriptive method with the object of research on MSME players of creative economy culinary subsectors in Bengkalis City. The sampling technique of this study used a stratified random sample method with a total of 40 samples. Data collection techniques in this study using documentation and interview methods. The results of this study there are 50% of MSME players are 41-50 years old, 47,5% MSME players have a high school background as their last education, 27.5% have been in business for 1-2 years. Based on the SCP approach, the culinary business model in the Bengkalis City are independent, the culinary subsector MSME players in Bengkalis City set prices looking at price information from competitors, in the promotion tools 75% of MSME players put in stalls and the performance of MSME players is 32.5% monthly income ranges from Rp.2.000.000 – Rp.5.000.000
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Creative Economy, Culinary, Bengkalis City, MSME players | ||||||||
| Subjects: | 550 ILMU EKONOMI > 560 ILMU EKONOMI > 568 Bidang Ekonomi Lain Yang Belum Tercantum 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran |
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| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR | ||||||||
| Depositing User: | Editor Perpustakaan | ||||||||
| Date Deposited: | 02 Mar 2021 12:40 | ||||||||
| Last Modified: | 02 Mar 2021 12:40 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/56 |
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