“Women’s Entrepreneurship Seminar In Building Creative Business In The Industrial Era 4.0” (Case Study On Marketing)

Zahara, Zahara (2023) “Women’s Entrepreneurship Seminar In Building Creative Business In The Industrial Era 4.0” (Case Study On Marketing). Undergraduate thesis, Politeknik Negeri Bengkalis.

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Abstract

This seminar is an activity carried out to help students and the wider community increase their desire to build a creative business in the 4.0 era. The seminar method was chosen because it is more effective in conveying and receiving material. The main goal of the project to be achieved in this final project is to create or organize a seminar on increasing the desire to build a creative business in the 4.0 era. Finding and determining the criteria for sponsors and donors, determining the promotional tools used such as brochures, advertisements and banners, knowing the planning and realization of the promotion budget, knowing the obstacles that occur, looking for solutions to the obstacles encountered and evaluating seminar activities through feedback from participants. The results of the project show that the technical aspects of promotion work in carrying out activities are divided into several stages, namely the stage of finding project sponsors and donors, determining project promotion tools, determining the promotion budget, constraints that occur, solutions to obstacles encountered and project evaluation.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsEmailNIDN/NIDK
Thesis advisorPratama, Adrian Irnandaadrianirnanda@gmail.comNIDN0017118904
Uncontrolled Keywords: Seminar, E-commerce Industrial Revolution 4.0, Business, Marketing.
Subjects: 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen
Divisions: Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR
Depositing User: ABI A
Date Deposited: 09 Aug 2023 10:12
Last Modified: 09 Aug 2023 10:12
URI: http://eprints.polbeng.ac.id/id/eprint/9084

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