Rahayu, Dewi (2021) Pengaruh Risiko Terhadap Keputusan Pembelian Secara Online (Studi Kasus Pada Masyarakat Bengkalis). Diploma thesis, Politeknik Negeri Bengkalis.
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Abstract
This study aims to determine and analyze the risks of online purchases in people who shop online. This type of research is a type of associative research. The sample taken in this study were 100 respondents, namely the Bengkalis community who had bought online. Data were collected in the form of a questionnaire with a nonprobability sampling method, namely purposive sampling technique. Analyzed using simple correlation test, simple linear regression test and hypothesis testing. The results in this study indicate that risk has a positive and significant effect with the coefficient of determination (KD) of 0.086 or equal to 8.6% of consumer purchasing decisions, while the remaining 0.914 or 91.4% is influenced by variables other than risk. Which was not discussed in this study.
| Item Type: | Thesis (Diploma) | ||||||||
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| Uncontrolled Keywords: | Risk, purchases, purchase decision | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Diploma Tiga Administrasi Bisnis > TUGAS AKHIR | ||||||||
| Depositing User: | Users 191 not found. | ||||||||
| Date Deposited: | 01 Sep 2021 12:22 | ||||||||
| Last Modified: | 01 Sep 2021 12:22 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/920 |
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