Suciana, Suciana (2022) The Influence Of Consumer Purchase Intention On Purchase Decisions With Testimonials Promotion As Moderating Variable Of Product Pt. Mahkota Sukses Indonesia (Msi) In Bengkalis City. Undergraduate thesis, Politeknik Negeri Bengkalis.
|
Text (Abstract)
1. Skripsi-5404191222-Abstract.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (186kB) | Preview |
|
|
Text (Chapter I Introduction)
2. Skripsi-5404191222-Chapter I Introduction.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (431kB) | Preview |
|
|
Text (References)
3. Skripsi-5404191222-References.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (195kB) | Preview |
|
![[img]](http://eprints.polbeng.ac.id/style/images/fileicons/text.png) |
Text (Full Text)
4. Skripsi-5404191222-Full Text.pdf - Submitted Version Restricted to Registered users only Available under License Creative Commons Attribution Share Alike. Download (7MB) |
Abstract
This study aims to determine how much influence purchase intention has on consumer purchasing decisions with testimonial Promotion (as a moderating variable) in Bengkalis City partially and simultaneously. This study uses a quantitative method using a non-probability sampling method with Snowball sampling. The data collection technique was carried out using a questionnaire with a sample of 100 respondents. Data analysis used was descriptive analysis, classical assumptions, Moderated Regression Analysis, T Test, F Test and Coefficient of Determination. The results of this study indicate that: (1) There is a positive and significant influence between purchase intention on purchasing decisions with an R Square value of 0.779 or 77.9% which states that the Purchase Intention variable affects purchasing decisions and has a t table value of 8,273 with a sig value of 0.000. (2) There is no positive or significant effect between testimonial promotion and purchase intention on purchase decisions with the parameter coefficient value of - 0.039 with a significance level of 0.007 > 0.05.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Uncontrolled Keywords: | Purchase Intention, Purchase Decision, Testimonial Promotion | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR | ||||||||
| Depositing User: | ABI B | ||||||||
| Date Deposited: | 22 Aug 2023 11:00 | ||||||||
| Last Modified: | 22 Aug 2023 11:00 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/9401 |
Actions (login required)
 |
View Item |
