Polbeng Business Expo Chapter II (Case Study on the Liaison Officier and Business Consultant Role on MSMEs Bakso mama via and Rujak Indah)

Sumiati, Sumiati (2026) Polbeng Business Expo Chapter II (Case Study on the Liaison Officier and Business Consultant Role on MSMEs Bakso mama via and Rujak Indah). Other thesis, Politeknik Negeri Bengkalis.

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Abstract

The project titled “Polbeng Business Expo Chapter II (Case Study on Bakso Mama Via and Rujak Indah MSMEs)” aims to analyze and implement the role of liaison officers and business consultants in supporting the development of local culinary MSMEs, specifically Bakso Mama Via and Rujak Indah. Through the expo activities, these MSMEs are encouraged to expand their market reach, strengthen marketing strategies using the marketing mix concept (4P and 7P), and apply digital marketing and the QRIS payment system to improve transaction efficiency. This project is expected to enhance MSME competitiveness and digital literacy, promote local products to a wider audience, and serve as a practical learning platform for students in applying business and marketing theories to real-world situations.

Item Type: Thesis (Other)
Uncontrolled Keywords: Polbeng Business Expo, MSMEs, Promotion, Digital Marketing.
Subjects: 600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 658.8 – Pemasaran (Marketing) > 658.800 – Pemasaran Umum
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 658.8 – Pemasaran (Marketing) > 658.89 – Pemasaran Digital / E-Marketing
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 658.8 – Pemasaran (Marketing) > 658.81 – Manajemen Penjualan
Divisions: Jurusan Administrasi Niaga > Sarjana Terapan (D-IV) Administrasi Bisnis Internasional > SKRIPSI
Depositing User: Administrasi Bisnis Internasional 2022 Kelas B
Date Deposited: 04 Mar 2026 01:48
Last Modified: 29 Jul 2026 07:25
URI: https://eprints.polbeng.ac.id/id/eprint/4567

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