Project Implementation on Facilitating Tenants Risol Mayo Razifa & Martabak 6000 at Polbeng Business Expo Chapter II

Purwaningsih, Anggita (2026) Project Implementation on Facilitating Tenants Risol Mayo Razifa & Martabak 6000 at Polbeng Business Expo Chapter II. Other thesis, Politeknik Negeri Bengkalis.

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Abstract

This project focuses on facilitating tenants Risol Mayo Razifa and Martabak 6000 in the Polbeng Business Expo Chapter II, organized by the International Business Administration Study Program of State Polytechnic of Bengkalis. The purpose of this project is to assist Micro, Small, and Medium Enterprises (MSMEs) in developing their business profiles, digital marketing strategies, financial management, and QRIS-based payment systems to enhance competitiveness and market reach. The project was carried out through several stages, including preparation, implementation, and evaluation, which involved creating business profiles, product catalogs, promotional videos, and executing digital marketing activities through social media and mass information accounts. The results showed that both MSMEs experienced increased brand awareness, improved financial management, and more efficient transactions using QRIS. Overall, this project provided valuable practical experience for the author in applying marketing, entrepreneurship, and event management theories to real business practices.

Item Type: Thesis (Other)
Uncontrolled Keywords: MSME, Digital Marketing, QRIS, Business Expo, Project Implementation
Subjects: 600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 657 – Akuntansi > 657.4 – Laporan Keuangan
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 650 – Manajemen dan Administrasi Bisnis
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 658.8 – Pemasaran (Marketing) > 658.89 – Pemasaran Digital / E-Marketing
Divisions: Jurusan Administrasi Niaga > Sarjana Terapan (D-IV) Administrasi Bisnis Internasional > SKRIPSI
Depositing User: Administrasi Bisnis Internasional 2022 Kelas C
Date Deposited: 12 Mar 2026 02:45
Last Modified: 12 Mar 2026 02:45
URI: https://eprints.polbeng.ac.id/id/eprint/4812

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