Penerapan Digital Marketing Pada Umkm Martabak Pasaman Di Bengkalis

The purpose of this digital marketing implementation project for the Martabak Pasaman business is to analyze the marketing strategies that have been implemented by the Martabak Pasaman MSME, implement digital marketing to expand marketing reach, and identify obstacles and solutions in its implementation. The methods used are SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and STP analysis (Segmenting, Targeting, Positioning). The digital marketing strategies implemented include creating a Google Business Profile, compiling a social media content calendar, creating promotional content, utilizing social media such as Instagram, Facebook, and TikTok, and using the Maxsim Merchant marketplace as a marketing medium. The results of this project show that there has been a significant increase in promotions carried out through social media, making Martabak Pasaman increasingly recognized. However, this is not without obstacles faced by Martabak Pasaman, namely the business owner's low understanding of digital media, limited design application features, and difficulties in producing creative and consistent content. The solutions implemented are providing education about digital marketing, optimizing the use of the free features of the Canva application, and developing promotional content ideas through various references.