Analisis Pengaruh Kualitas Produk Terhadap Kepuasan Pelanggan Pada Produk Eiger

This study aims to analyze product quality, customer satisfaction, and the effect of product quality on customer satisfaction of Eiger products. The research employed a quantitative method with descriptive and associative approaches. The sampling technique used was purposive
sampling, involving 100 respondents determined using the Lemeshow formula. The respondents were residents of Bengkalis District who had purchased and used Eiger products. Data were collected through questionnaires and analyzed using IBM SPSS Statistics 25. The results of the
study indicate that respondents' perceptions of the quality of Eiger products were in the high category, and customer satisfaction was also in the high category. The simple linear regression analysis produced the regression equation Y = 11.444 + 0.564X, indicating that product quality
has a positive effect on customer satisfaction with Eiger products. The coefficient of determination (R²) of 0.629 indicates that product quality explains 62.9% of the variation in customer satisfaction, while the remaining 37.1% is influenced by other factors outside the scope of this study. The t-test results show that the calculated t-value of 12.881 is greater than the t-table value
of 1.984, leading to the rejection of H₀ and acceptance of Hₐ. Therefore, it can be concluded that product quality has a positive and significant effect on customer satisfaction with Eiger products.