Implementasi Digital Marketing Pada Umkm Keripik Tempe Ibu Paerah Di Desa Ulu Pulau Bengkalis

This project aims to implement digital marketing at Ibu Paerah's Tempe Chips MSME in Ulu Pulau Village, Bengkalis Regency, to improve marketing and increase sales. The methods used include SWOT and STP analyses, as well as the implementation of various digital platforms, such as Google Business Profile, Instagram, Facebook, TikTok, WhatsApp Business, and Shopee. The analysis results indicate that the MSME has strong potential for growth through digital marketing by leveraging its strengths and opportunities while addressing its weaknesses and threats. The STP strategy helped identify appropriate market segmentation, target markets, and product positioning, making promotional activities more effective. The implementation of digital marketing successfully expanded market reach, improved product accessibility, and enhanced communication with customers. Monthly sales revenue increased from approximately IDR 3,700,000 to IDR 4,285,000. The main challenges, including limited content ideas and unstable internet connectivity, were addressed by developing a content calendar, seeking inspiration from social media, and utilizing a more stable internet connection. The results demonstrate that digital marketing has made a positive contribution to the development and sales growth of the MSME.