Pengaruh Kualitas Layanan Assurance PT Nusantara Ekspres Kilat (SPX Express) Terhadap Preferensi Belanja Online (Studi Kasus Masyarakat Bengkalis)

Anjelino, Ananda Farhan (2026) Pengaruh Kualitas Layanan Assurance PT Nusantara Ekspres Kilat (SPX Express) Terhadap Preferensi Belanja Online (Studi Kasus Masyarakat Bengkalis). Other thesis, Politeknik Negeri Bengkalis.

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Abstract

This study aims to analyze the effect of service quality Assurance of PT Nusantara Express Kilat (SPX Express) on the online shopping preferences of the people of Bengkalis. This study employed a quantitative approach with an associative research design. The sample consisted of 100 respondents selected using purposive sampling. Data were collected through questionnaires using a Likert scale and analyzed using validity tests, reliability tests, classical assumption tests, and simple linear regression analysis.
The results showed that service quality Assurance had a positive and significant effect on the online shopping preferences of the people of Bengkalis. The t-test results showed that the tcount value of 6.607 was greater than the ttable value of 1.984, with a significance value of 0.000 < 0.05, indicating that the research hypothesis was accepted. The R Square value of 0.308 indicates that service quality Assurance contributed 30.8% to online shopping preferences, while the remaining 69.2% was influenced by other factors outside the scope of this study. Thus, the better the service quality Assurance, the higher the online shopping preferences of the people of Bengkalis.

Item Type: Thesis (Other)
Uncontrolled Keywords: Assurance service quality, Online shopping preference, SPX Express
Subjects: 600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 650 – Manajemen dan Administrasi Bisnis
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 658.8 – Pemasaran (Marketing) > 658.89 – Pemasaran Digital / E-Marketing
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 658.8 – Pemasaran (Marketing) > 658.812 – Layanan Pelanggan (Customer Service)
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 658.8 – Pemasaran (Marketing) > 658.84 – Perilaku Konsumen (Consumer Behavior)
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 658.8 – Pemasaran (Marketing) > 658.86 – Distribusi dan Logistik Pemasaran
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 658.8 – Pemasaran (Marketing) > 658.83 – Riset Pasar (Market Research)
Divisions: Jurusan Administrasi Niaga > Sarjana Terapan (D-IV) Bisnis Digital > SKRIPSI
Depositing User: Bisnis Digital Kelas B 2022
Date Deposited: 14 Aug 2026 02:34
Last Modified: 14 Aug 2026 02:34
URI: https://eprints.polbeng.ac.id/id/eprint/5926

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