Implementasi Digital Marketing Pada UMKM "Gerai Pak Eko" Di Bengkalis

This project aims to implement Digital Marketing for Gerai Pak Eko MSME in Bengkalis to improve business visibility, expand market reach, and enhance business competitiveness. The methods employed include SWOT and STP analyses to identify the internal and external conditions of the business, as well as the implementation of Digital Marketing through Instagram, TikTok, Google Business Profile, and the Maxim Marketplace. Gerai Pak Eko offers a variety of Indonesian snack products, including Pisang Cokelat Keju, Tahu Isi, Tahu Bakso, and Pisang Goreng, at affordable prices ranging from IDR 1,000 to IDR 16,000. Based on the implementation results, Gerai Pak Eko's Instagram account generated 41,423 impressions, reached 6,162 accounts, and gained a total of 185 followers. Meanwhile, the TikTok account achieved 38 thousand video views, accompanied by increased user engagement and a total of 165 followers. The use of Google Business Profile and the Maxim Marketplace improved the accessibility of business information and made it easier for customers to find and order products. The STP strategy targeted school students, university students, employees, and the general public by positioning Gerai Pak Eko as a provider of delicious, high-quality, and affordable snacks. The project results indicate an increase in business visibility, customer engagement, and brand awareness. The main contribution of this project is the development of a sustainable Digital Marketing strategy that can be continuously implemented to support the growth and competitiveness of Gerai Pak Eko MSME in the digital era.