Implementasi Digital Marketing pada UMKM Lapak Gacor di Bengkalis

Digital marketing implementation is a marketing strategy that can help Micro, Small, and Medium Enterprises (MSMEs) expand market reach and increase sales. Lapak Gacor MSME in Bengkalis has not utilized digital marketing, resulting in limited promotional activities. This project aims to implement digital marketing, analyze marketing strategies using SWOT and STP methods, and identify obstacles and solutions during implementation. The method used is a project method through planning, implementation, execution, and evaluation. Implementation was carried out through managing Instagram and TikTok accounts and Google My Business, supported by a content calendar and consistent content publication. The results show that digital marketing implementation increased promotional reach, consumer interaction, and supported increased sales. The obstacles encountered included limited time for content creation, lack of experience in social media management, and competition from similar businesses. The solutions included creating a content calendar, seeking content references, and continuously evaluating and managing social media effectively.