Implementasi Digital Marketing Pada UMKM Risol Mayo Mama Mutia Di Bengkalis

The implementation of digital marketing is one of the marketing strategies that can be utilized by Micro, Small, and Medium Enterprises (MSMEs) to expand market reach and increase sales. Risol Mayo Mama Mutia MSME in Bengkalis has not yet utilized digital marketing optimally, resulting in limited promotional activities. The novelty of this project lies in the implementation of digital marketing through the optimization of social media and digital platforms as marketing media. This project aims to implement digital marketing at Risol Mayo Mama Mutia MSME, analyze marketing strategies using the Strengths, Weaknesses, Opportunities, Threats (SWOT) and Segmentation, Targeting, Positioning (STP) methods, and identify obstacles and solutions during project implementation. The method used is a project method consisting of planning, implementation, execution, and evaluation stages. The digital marketing implementation was carried out through the creation and management of the Instagram account risolmayomamamutia_, and Google My Business, supported by the preparation of a content calendar and consistent content publication. The results of the project show that digital marketing implementation can increase promotional reach, consumer interaction, and help improve sales of Risol Mayo Mama Mutia MSME. The obstacles encountered include limited time for content creation, lack of experience in social media management, and competition from similar businesses. The solutions implemented were creating a content calendar, seeking content references, and conducting continuous evaluation and social media management.