Implementasi Digital Marketing Pada UMKM Dapur Nora Di Bengkalis

Reza, Reza (2024) Implementasi Digital Marketing Pada UMKM Dapur Nora Di Bengkalis. Undergraduate thesis, Politeknik Negeri Bengkalis.

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Abstract

The purpose of this project is to analyze the marketing mix, then find out the implementation of digital marketing at Dapur Nora UMKM in Bengkalis, then to find out the obstacles faced, and find out the solutions to the obstacles faced while working on the digital marketing implementation project at Dapur Nora UMKM in Bengkalis. This thesis project consists of 4 (four) methods and project completion processes consisting of project preparation plans, project implementation plans, project completion plans and reporting. The results of the project implementation are first knowing the SWOT analysis, STP analysis, creating Google My Business, compiling a content calendar, creating content, selecting social media, and selecting a Marketplace. The obstacles faced during the implementation of this project were the difficulty of communicating with UMKM owners because the owners were busy with their other activities and also the lack of quality in content creation due to lack of editing skills. Furthermore, the solution to the obstacles faced was to contact the UMKM owner through his child so that there was still communication and discussion about the project work, by editing content using an easy-to-use editing application.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors Email NIDN/NIDK Thesis advisor Supriati, Supriati supriati@polbeng.ac.id NIDN1004108302
Uncontrolled Keywords:	Digital Marketing, Chips, UMKM, Business, Social Media
Subjects:	550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran
Divisions:	Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR
Depositing User:	Bisnis Digital
Date Deposited:	23 Aug 2024 02:47
Last Modified:	23 Aug 2024 02:47
URI:	http://eprints.polbeng.ac.id/id/eprint/13380

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