Pengaruh Harga Terhadap Keputusan Pembelian Produk Skincare Merek Reglow (Studi Kasus Pada Masyarakat di Kabupaten Bengkalis)

Siregar, Agustina (2024) Pengaruh Harga Terhadap Keputusan Pembelian Produk Skincare Merek Reglow (Studi Kasus Pada Masyarakat di Kabupaten Bengkalis). Undergraduate thesis, Politeknik Negeri Bengkalis.

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Abstract

This study aims to analyze how price influences purchasing decisions for Reglow brand Skincare products. The type of research used is associative. The population of this study were the people of Bengkalis Regency. The sampling technique used in this study was Nonpobrality Sampling with Porposiv Sampling technique with a total of 100 respondents. The data analysis method used is simple linear regression analysis. The results of respondents' responses about the price at Skincare Reglow show that price has a significant effect on purchasing decisions with a tcount> ttable value of 29.688> 1.985. The effect of price on purchasing decisions for Reglow brand Skincare products is 90%, while the remaining 10% (100% - 90%) is influenced by other variables.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors Email NIDN/NIDK Thesis advisor Sari, Rini Arvika riniarvika@polbeng.ac.id NIDN0010058806
Uncontrolled Keywords:	Price, Purchase Decision, Reglow Brand Skincare
Subjects:	550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran 900 RUMPUN ILMU LAINNYA
Divisions:	Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR
Depositing User:	Bisnis Digital
Date Deposited:	24 Aug 2024 07:16
Last Modified:	24 Aug 2024 07:16
URI:	http://eprints.polbeng.ac.id/id/eprint/13679

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