Analisa Pengaruh Biaya Pemasaran Melalui Media Sosial Terhadap Volume Penjualan Pada Rumah Cantik Putri Estetika Kota Bengkalis

Rilis, Mirdawati (2024) Analisa Pengaruh Biaya Pemasaran Melalui Media Sosial Terhadap Volume Penjualan Pada Rumah Cantik Putri Estetika Kota Bengkalis. Undergraduate thesis, Politeknik Negeri Bengkalis.

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Abstract

This study aims to analyze the effect of marketing costs through social media on the sales volume at Rumah Cantik Putri Estetika in Bengkalis City. The research method used is a quantitative method. Data obtained from Rumah Cantik Putri Estestika's financial data for 3 years, namely 2021 to 2023. The results of the study show that there is no effect of marketing costs through social media on the sales volume at Rumah Cantik Putri Estetika in Bengkalis City, with a t-value of 1.641 and a significance value of 0.110. Thus, Rumah Cantik Putri Estetika in Bengkalis City should maintain the marketing process using social media but must pay attention to the amount of costs incurred in marketing activities and consider aspects of the marketing mix to increase sales volume

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors Email NIDN/NIDK Thesis advisor Erma, Domos Emmadom.os@gmail.com 0007048702
Uncontrolled Keywords:	Marketing Costs, Social Media, Sales Volume,
Subjects:	550 ILMU EKONOMI > 560 ILMU EKONOMI > 562 Akuntansi 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran
Divisions:	Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR
Depositing User:	Bisnis Digital
Date Deposited:	24 Aug 2024 07:10
Last Modified:	24 Aug 2024 07:10
URI:	http://eprints.polbeng.ac.id/id/eprint/13682

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