Hifzon, Hifzon (2024) Pengaruh Kualitas Website Terhadap Minat Beli Pelanggan Pada E-Commerce Shopee (Studi Kasus Masyarakat Bengkalis). Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
This study aims to analyzing the effect of website quality on buying interest, the effect of buying insterest in Shopee e-commerce, and to determine effect of website quality on customer buying interest in Shopee e-commerce. The object of this research is the Bengkalis community who use shopee e-commerce. The type of research used in this research is associative research by distributing questionnaires to 100 respondents using the non probability sampling method with Snowball Sampling. The results of respondents' responses about website quality on Shopee website users are high, with a total mean score of 3.96 with data security and privacy indicators obtaining the highest mean value, namely 4.09. The results of respondents' responses about buying interest in Shopee e-commerce users are high, with a total mean score of 4.14 with the transactional interest indicator obtaining the highest mean value, namely 4.51. The test results show that website quality has a positive and significant effect on buying interest The coefficient of determination (KD) is 0.647 or 64.7%, which means that the amount of website quality affects buying interest by 64.7% while the remaining 35.3% is influenced by other variables not examined in this study.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Shopee E-commerce, Website Quality, Purchase Intention. | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR | ||||||||
| Depositing User: | Bisnis Digital | ||||||||
| Date Deposited: | 26 Aug 2024 08:32 | ||||||||
| Last Modified: | 26 Aug 2024 08:32 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/13775 |
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