Inovasi Desain Kemasan Produk Dan Penggunaan Media Sosial Sebagai Sarana Promosi Pada Umkm Ikan Asin “Umi Kalsum” Bengkalis

Maulida, Azzahra (2024) Inovasi Desain Kemasan Produk Dan Penggunaan Media Sosial Sebagai Sarana Promosi Pada Umkm Ikan Asin “Umi Kalsum” Bengkalis. Undergraduate thesis, Politeknik Negeri Bengkalis.

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Abstract

The aim of this thesis project is to innovate product packaging design, implement the use of social media as a means of promotion for MSME products and to analyze obstacles and solutions during project implementation. This thesis project uses a method consisting of a preparation plan, implementation plan, completion plan and project reporting. The results of the project implementation show that product packaging that previously only used ordinary plastic bags, did not use food grade packaging, now uses packaging that is suitable for use on food products and already has stickers as labels to introduce MSME products, the use of social media as a promotional tool as well can reach a wider market. The obstacles faced are the lack of response from social media users to promotions that have been carried out, difficulties in taking photos and videos of products to be used as promotional content. The solution to this obstacle is to evaluate improvements to the promotions that have been carried out so that they get a good response from potential customers and social media users, and provide input to MSME owners to carry out the production process regularly, so that they can create product stock if at any time there are purchases. directly, focus on creating interesting content by looking for references via social media and the internet with available photo and video materials.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors Email NIDN/NIDK Thesis advisor Sari, Rini Arvika riniarvika@Polbeng.ac.id NIDN0010058806
Uncontrolled Keywords:	Product Packaging Design Innovation, Social Media, Promotion, MSMEs
Subjects:	550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran
Divisions:	Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR
Depositing User:	Bisnis Digital
Date Deposited:	26 Aug 2024 14:12
Last Modified:	26 Aug 2024 14:12
URI:	http://eprints.polbeng.ac.id/id/eprint/13781

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