Analisis Kinerja Distribusi Logistik Terhadap Kepuasan Pelanggan (Studi Kasus Distributor Toko Pakning Jaya)

Aryani, Lili (2024) Analisis Kinerja Distribusi Logistik Terhadap Kepuasan Pelanggan (Studi Kasus Distributor Toko Pakning Jaya). Undergraduate thesis, Politeknik Negeri Bengkalis.

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Abstract

This research aims todetermine the effect of logistic distribution performance on customer satisfaction at Pakning Jaya Stores. The type of research used in this research is quantitative research. The respondents obtained in this research using the Slovin formula were 100 people. Data collection was taken in the form of a questionnaire with sample selection and analysis methods using data instrumen test, classical assumption test (normality, multicollinearity, heteroscedasticity), simple correlation tests, simple linear regresion tests, and hypotheses. The results of this research show that logistics distribution performance has a positive and significant effect with a coefficient of determination of 0,425 on customer satisfaction at Pakning Jaya Shop, while the remaining 0,0575 is influenced by other variables not examined in this research.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors Email NIDN/NIDK Thesis advisor Arif, Muhammad m.arif@polbeng.ac.id NIDN0004069307
Uncontrolled Keywords:	Logistics, Distribution Performance, Customer Satisfaction.
Subjects:	550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran
Divisions:	Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR
Depositing User:	Bisnis Digital
Date Deposited:	26 Aug 2024 14:28
Last Modified:	26 Aug 2024 14:28
URI:	http://eprints.polbeng.ac.id/id/eprint/13789

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