Implementasi Digital Marketing Pada Umkm Homemade Roti Emak Di Desa Penebal

This project aims to analyze the marketing mix, implement digital marketing to increase the competitiveness of Homemade Roti Emak MSMEs, and also to identify obstacles and solutions in implementing digital marketing. The methods used include SWOT analysis, STP analysis (Segmenting, Targeting, Positioning), Google My Business creation, social media selection, content calendar preparation, and promotional content creation. The project results show that implementing digital marketing through Instagram (Homemade_rotieamak), TikTok (Homemade Roti Emak), Facebook (Homemade Roti Emak), and Google My Business can increase business visibility, expand promotional reach, and make it easier for c onsumers to obtain business information. During the project implementation, several obstacles were encountered, namely limited features in the Canva and Capcut applications, difficulty finding interesting content ideas, and obstacles in communicating with the owner. The solutions taken to overcome these obstacles were to utilize the available free features to the maximum to create promotional content, conduct research on popular content trends, and adjust coordination times with the owner and come directly to the location.