Anggraini, Dina Dwi (2022) Start Up Business Development Strategy By Using Business Model Canvas Approach (Case Study: Kopi Kap Bengkalis). Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
The high competition in the coffee shop business and promising opportunities make KopiKAP shops must be able to adapt and develop their business. The purpose of this research is to evaluate KopiKAP's business strategy with a canvas business model approach and to design a new business model. This research is a qualitative descriptive research with in-depth interview method. The results of this study obtained the development of a business model on the five blocks of the canvas business model, namely the development of the customer relationship block is the secret menu, the revenue stream block is consignment costs, the main activity block is continuous online promotion, the main partnership block is partnering with stores. bread, and the block of development cost structure is the cost of business development or innovation.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Business model canvas | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR | ||||||||
| Depositing User: | Administrasi Bisnis Internasional B | ||||||||
| Date Deposited: | 08 Sep 2022 09:36 | ||||||||
| Last Modified: | 08 Sep 2022 09:36 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/7093 |
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