Lisnawati, Lisnawati (2021) Pengaruh Varian Produk Terhadap Minat Beli Es Krim Aice (Studi Kasus Masyarakat Bengkalis). Diploma thesis, Politeknik Negeri Bengkalis.
|
Text (Abstract)
1. TA-5103181292-Abstract.pdf - Submitted Version Available under License Creative Commons Attribution Non-commercial Share Alike. Download (278kB) | Preview |
|
|
Text (Bab 1 Pendahuluan)
2.TA-5103181314-BAB 1 PENDAHULUAN.pdf - Submitted Version Available under License Creative Commons Attribution Non-commercial Share Alike. Download (395kB) | Preview |
|
|
Text (Daftar Pustaka)
3.TA-5103181314-DAFTAR PUSTAKA.pdf - Submitted Version Available under License Creative Commons Attribution Non-commercial Share Alike. Download (341kB) | Preview |
|
![[img]](http://eprints.polbeng.ac.id/style/images/fileicons/text.png) |
Text (Full Text)
4. Ta-5103181314-Full Text.pdf - Submitted Version Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB) |
Abstract
This study aims to determine the effect of product variants on buying interest in AICE ice cream and to determine the effect of product variants on buying interest in AICE ice cream. the type of research used is the type of associative research. The sample taken in this study were 100 respondents, namely consumers who know AICE ice cream. Data collection was taken in the form of a guestionnaire and analyzed using simple correlation test, simple linear regression test and hypothesis testing. The results in this study indicate that the product variant has a positive and significant effect with a coefficient of determination of 0.167 on the interest in buying AICE ice cream, while the remaining 0.833 is caused to by other variables which is not discussed in this study. Keywords: Aice ice cream, buying Interest, product variants
| Item Type: | Thesis (Diploma) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Uncontrolled Keywords: | Aice ice cream, buying Interest, product variants | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Diploma Tiga Administrasi Bisnis > TUGAS AKHIR | ||||||||
| Depositing User: | Users 219 not found. | ||||||||
| Date Deposited: | 28 Aug 2021 16:14 | ||||||||
| Last Modified: | 02 Nov 2021 15:32 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/752 |
Actions (login required)
 |
View Item |
