Ramadan, Ramadan (2023) Pengaruh Persepsi Masyarakat Atas Konversi Bank Riau Kepri Menjadi Bank Riau Kepri Syariah Terhadap Minat Menjadi Nasabah Bank Riau Kepri Syariah. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
The development of banking in Indonesia has begun to increase as shown by the increasing number of Islamic banks in Indonesia. This study aims to find out how the influence of cognitive perception, affective perception, and conative perception on the conversion of Bank Riau Kepri to Bank Riau Kepri Syariah on the intention to become a customer of Bank Riau Kepri Syariah. This research uses quantitative methods. Data collection through distributing questionnaires and accompanied by documentation. The technique for determining the number of samples uses a multiplication of at least 10 from the total number of variables, namely 4 (total number of variables) X 15 = 60 respondents according to Roscoe (in Fatihuddin, 2020). This research utilizes accidental sampling technique to determine the sample. Data processing techniques using the SPSS (Statistical Product and Service Solution) 23 program, where the data analysis used in this study consisted of validity tests, reliability tests, normality tests, multicollinearity tests, autocorrelation tests, partial correlation coefficient tests, coefficient of determination tests, t test and f test . The results showed that cognitive perception of the conversion of Bank Riau Kepri to Bank Riau Kepri Syariah had a significant effect on the intention to become a customer of Bank Riau Kepri Syariah, affective perception of the conversion of Bank Riau Kepri to Bank Riau Kepri Syariah had a significant effect on the intention of becoming a customer of Bank Riau Kepri Syariah, and conative perceptions of the conversion of Bank Riau Kepri to Bank Riau Kepri Syariah have a significant effect on interest in becoming a customer of Bank Riau Kepri Syariah.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Peception Cognitive; Peception Affective; Peception Conative; Conversion; Interest | ||||||||
| Subjects: | 550 ILMU EKONOMI > 560 ILMU EKONOMI > 562 Akuntansi | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Akuntansi Keuangan Publik > TUGAS AKHIR | ||||||||
| Depositing User: | AKP B | ||||||||
| Date Deposited: | 16 Aug 2023 11:42 | ||||||||
| Last Modified: | 16 Aug 2023 11:42 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/9295 |
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