Ningsih, Susilawati Okta (2023) Pengaruh Brand Image, Bagi Hasil, Dan Kualitas Layanan Terhadap Loyalitas Nasabah Bank Syari’ah Indonesia Kantor Cabang Pembantu Duri Hang Tuah 1. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
This study aims to determine the effect of brand image, profit sharing, and service quality on customer loyalty of Bank Syari’ah Indonesia Duri Hang Tuah 1 Branch Office. This research uses a quantitative approach and uses primary data from distributing questionnaires. Data is processed through the SPSS 25 program with multiple linear regression analysis techniques. The results showed that partially the brand image variable has a positive effect on customer loyalty, the profit sharing variable has no effect on customer loyalty, service quality has a positive effect on customer loyalty, and simultaneously the brand image, profit sharing, and service quality variables have a positive effect on customer loyalty.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Brand Image, Profit Sharing, Service Quality, Customer Loyaly | ||||||||
| Subjects: | 550 ILMU EKONOMI > 560 ILMU EKONOMI > 562 Akuntansi | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Akuntansi Keuangan Publik > TUGAS AKHIR | ||||||||
| Depositing User: | AKP A | ||||||||
| Date Deposited: | 21 Aug 2023 21:19 | ||||||||
| Last Modified: | 25 Sep 2023 10:53 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/9366 |
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