Asih, Malika Nefti Budi (2021) The Influence of Service Quality, Price, and Brand Loyalty on Motorcycle Purchase Decision at Dealer CV.Andalas Motor Bengkalis. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
This study aims to determine The Influence of Service Quality, Price, and Brand Loyalty on Motorcycle Purchase Decision at Dealer CV.Andalas Motor Bengkalis. This research is anassociative study and the type of data used is quantitative data. The population used is consumers who have bought a motorcycle at the dealer CV.Andalas Motor Bengkalis The sample in this study amounted to 100 respondents.The technique used is multiple linear regression with the regression model Y = 1.821 + 0.163X1 + 0.299X2 + 0.207X3 + e.The results of this study indicate that partially service quality has a positive and significant effect on purchasing decisions by obtaining a tcount of 2.466, price has a positive and significant effect on purchasing decisions by obtaining a tcount of 4.045. Brand loyalty has a positive and significant effect on purchasing decisions by obtaining tcount of 6.158. Simultaneously, Service Quality, Price, and Brand Loyalty have a positive and significant effect on motorcycle purchasing decisions at the dealer CV Andalas Motor Bengkalis by obtaining Fcount 67,837. The variables of service quality, price and brand loyalty contributed 67.9% as seen from the adjusted R square value or the coefficient of determination of 67.9%
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Service Quality, Price, Brand Loyalty, Purchase Decision | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran |
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| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR | ||||||||
| Depositing User: | Users 177 not found. | ||||||||
| Date Deposited: | 04 Sep 2021 14:48 | ||||||||
| Last Modified: | 04 Sep 2021 14:48 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/986 |
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