Camelia, Rosa (2024) Analysis On The Success Of Micro Small And Medium Enterprises Through Social Principle Role And Innovation Aspect Approach: Case Study Of Micro Small And Medium Enterprises In Bengkalis. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
The social principle role and innovation are very important in the sustainability of the business, because the social role includes corporate social responsibility (Corporate Social Responsibility or CSR), namely the company's efforts to make a positive contribution to the surrounding community and environment. This research aims to identify social principle role and innovation aspects approach forward to MSMEs, such as local community support, and relationships between MSMEs owners. As well as contribution of the MSMEs the owner understanding forward social capital role and innovation aspect approach in running their business. The method used in this research is descriptive qualitative using interview, observation and documentation techniques. The implication of this research is that by referring to the research results, MSMEs owners in Bengkalis should apply the role of social capital and innovation in encouraging the success and sustainability of their business.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Social Principle Role, Innovation, Success MSMEs | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR | ||||||||
| Depositing User: | ABI A 2024 | ||||||||
| Date Deposited: | 17 Jul 2024 01:28 | ||||||||
| Last Modified: | 17 Jul 2024 01:28 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/12664 |
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