Planning And Implementation On The Sales Increasing Strategy Of Hijab Product Through E-Commerce (Case Study On Hijab Product Merchants At Pakan Sinayan Bukittinggi)

Melisa, Melisa (2024) Planning And Implementation On The Sales Increasing Strategy Of Hijab Product Through E-Commerce (Case Study On Hijab Product Merchants At Pakan Sinayan Bukittinggi). Undergraduate thesis, Politeknik Negeri Bengkalis.

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Abstract

The purpose of this final project is to develop this business by creating an e-commerce platform, creating a logo, using adequate packaging for online delivery, implementing collaboration, determining commissions for affiliators, obstacles and solutions faced during the implementation of this final project to increase revenue, displaying the author's commission or income as an affiliator account. This final project uses 3 methods consisting of a project preparation plan, project implementation plan and project achievement plan. The results of the implementation of this final project are e-commerce platforms, namely shopee and tiktok shop, a business brand in the form of "Leni's Hijab". Which is packaged with standard online delivery packaging and also the use of logos. Promotion using the e-commerce application itself. The obstacle faced during project implementation is the government policy regarding the use of the tiktok shop application. The solution is to maximize promotion from the Shopee platform. The implementation of this final project will start from July to December 31, 2023.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsEmailNIDN/NIDK
Thesis advisorWidodo, Teguhteguhpelbeng@gmail.comNIDN1018037301
Uncontrolled Keywords: Business Development, Product Development, E-Commerce Platforms, Logos, Brands, Packaging, Content Videos, Collaboration, Commissions
Subjects: 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran
Divisions: Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR
Depositing User: ABI A 2024
Date Deposited: 26 Jul 2024 02:05
Last Modified: 26 Jul 2024 03:24
URI: http://eprints.polbeng.ac.id/id/eprint/12755

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