The Strategy Of Price War Among Salons In Bengkalis (Case Study Of Dern Beauty Center,Elite Salon Spa And Ayong Salon In Bengkalis)

Nisak, Khairun (2024) The Strategy Of Price War Among Salons In Bengkalis (Case Study Of Dern Beauty Center,Elite Salon Spa And Ayong Salon In Bengkalis). Undergraduate thesis, Politeknik Negeri Bengkalis.

	Text (Abstract) 1. TA-5404201273-Abstract.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (7kB)
	Text (Chapter I Introduction) 2. TA-5404201273-Chapter I Introduction.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (138kB)
	Text (References) 3. TA-5404201273-References.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (15kB)
	Text (Full Text) 4. TA-5404201273-Full Text.pdf - Submitted Version Restricted to Registered users only Available under License Creative Commons Attribution Share Alike. Download (1MB) | Request a copy

Abstract

A price war is a competition between companies or businesses that lower the prices of their products or services to attract consumers. Price wars can have negative impacts, such as reducing product quality, damaging company reputation, and reducing employment opportunities. To deal with price wars, several strategies that can be implemented include focusing on product value, market segmentation, and adding value to products. Based on the table above, it can be seen that there are similarities and differences in the implementation of standardized price war strategies by Salon. These are the differences and similarities concluded by researchers. Product, Products that are different in satisfying customers by differentiating aspects quality, style, brand, packaging, service, warranty, after-sales, and features (product characteristics).Price The price depends on the consumer''s use Dern Beaty Center, Elite Salon Spa and Ayong Salon salon products are more expensive if using individual products and cheaper prices when using the product package. Promotion Promotions are carried out using two strategies, namely offline and online.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors Email NIDN/NIDK Thesis advisor Raflah, Wan Junita Junita@polbeng.ac.id NIDN19840614201832001
Uncontrolled Keywords:	Strategy, Price, War Among, Salons in Bengkalis.
Subjects:	550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran
Divisions:	Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR
Depositing User:	ABI A 2024
Date Deposited:	06 Aug 2024 09:11
Last Modified:	06 Aug 2024 09:11
URI:	http://eprints.polbeng.ac.id/id/eprint/12830

Actions (login required)

View Item