Implementation Of Marketing Mix Strategy In Increasing Revenue Of Sehatea

Mohd, Raihan Helmi (2024) Implementation Of Marketing Mix Strategy In Increasing Revenue Of Sehatea. Undergraduate thesis, Politeknik Negeri Bengkalis.

	Text (Abstract) TA - 5404201346 - Abstract.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (144kB)
	Text (Bab I - Pendahuluan) TA -5404201346 - Bab I Pendahuluan.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (668kB)
	Text (Daftar Pustaka) TA - 5404201346 - Daftar Pustaka.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (167kB)
	Text (Full Text) TA - 5404201346 - Full Text.pdf - Submitted Version Restricted to Registered users only Available under License Creative Commons Attribution Share Alike. Download (4MB) | Request a copy

Abstract

The focus of this research is consumers Sehatea, Jl.Gatot Subroto, Rimba Sekampung Village, Bengkalis. The type of data in this study used the qualitative data. The data collection technique used is Interview, document. This type of research is descriptive research is data collected in the form of words, sentences or pictures. In this research, the 4P marketing mix is used, namely product, price, place, promotion. In terms of product innovation, Sehatea also produces derivative products from drinks which produce mocktail syrup drinks with various flavors. Sehatea made changes to product sales prices in order to compete. in promoting Sehatea using offline and online communication, offline communication by mouth to mouth and online promotion using various social media. After implementing the marketing mix, there was an increase in income from product sales. Key Words: Marketing 4P, Increase Revenue.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors Email NIDN/NIDK Thesis advisor Pratama, Adrian Irnanda adrianirnanda@gmail.com NIDN0017118904
Uncontrolled Keywords:	Marketing 4P, Increase Revenue.
Subjects:	550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran
Divisions:	Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > LAPORAN KERJA PRAKTEK
Depositing User:	ABI C 2024
Date Deposited:	06 Aug 2024 02:53
Last Modified:	06 Aug 2024 02:53
URI:	http://eprints.polbeng.ac.id/id/eprint/12842

Available Versions of this Item

• Implementation Of Marketing Mix Strategy In Increasing Revenue Of Sehatea. (deposited 06 Aug 2024 02:53) [Currently Displayed]
  • Implementation of Marketing Mix Strategy In Increasing Revenue of Sehatea. (deposited 12 Aug 2024 08:07)

Actions (login required)

View Item